Case Study: Online Presence, Local Retail

One of the oldest liquor stores in Connecticut, Lake Wine & Spirits in Southbury, had a very old website that needed a refresh. The owner and employees used a team approach to redesigning the website, which included developing content and using social media links to reach a wider audience. One of the goals identified in the planning process was to make the website mobile friendly.

Starting with a brainstorming session, a follow-up creative brief identified key messaging, the store's most popular offerings, and overall market positioning. Visual concepts were developed to get a sense for their design preferences, and a final design was chosen. Content was developed and production began. Photography was provided by one of the store's talented employees. The site was launched at the beginning of April. Sign up for a newsletter!

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