Case Study

Fitness App UX/UI Design

Acting as a design consultant for Timex, I guided UX direction for a partner-built fitness app supporting multiple connected watches.

Role
UX Consultant (Timex) / Product Designer

Team
Timex (US & India), external UI/engineering partners

Deliverables
App UX direction, workflow concepts, fitness feature recommendations, presentation artifacts

Tools
Figma, presentation decks, collaboration with partner engineering teams

Impact
Guided product direction across partner-built app Informed development of improved fitness experiences

Platform
Mobile app (iOS/Android) + multiple wearable devices

Process & Collaboration

Worked across Timex US, Timex India, and external partners to shape a more unified app direction
Evaluated existing app architecture and identified opportunities to improve workout flows and data clarity
Provided UX recommendations grounded in partner implementation constraints
Used presentation-driven artifacts to align product, business, and engineering stakeholders

Prioritized workout experience — focused on the most valuable features for active users
Added depth without clutter — introduced GPS metrics (pace, speed, cadence, segments, HR zones) and heart rate zones (with formulas)
Expanded GPS workouts — separated map, details, segments, and charts into clearer, more navigable views
Support for connected accounts — Apple health, Google Fit, Strava
Designed for multi-device support — created a system that could scale across different watches and vendors
Strengthened brand presentation — helped refine visual direction across the app

Established a clearer direction for evolving the Timex India app within a broader global strategy.
Defined a more compelling fitness experience through richer metrics, GPS workflows, and improved data clarity.
Created alignment across cross-regional and external partners, strengthening the foundation for a scalable, multi-device Timex ecosystem.

Available for product design, UX leadership, and complex systems work.